http://economist.com/node/17030544?fsrc=scn/fb/wl/ar/lowenerglight partner with Philips to use these cutting edge LED technologies @ The Rafayel.
...''Philips, which is based in the Netherlands, has produced a strip of lighting made from OLEDs that can be powered directly from a mains electricity supply. That may not seem to be a brilliant invention, but in the lighting business it is a breakthrough. Although still at the laboratory stage, it will eventually mean that bulky power electronics and transformers will no longer have to be used with OLED lights, which brings down costs, simplifies design and allows them to be fitted into more products. In recent years the emergence of mains-powered CFLs and LEDs has started to turn them into direct plug-in replacements for incandescent bulbs.
OLEDs, however, will fulfil a different role.
Compared to an incandescent bulb, which might cost only about 50 cents and burn for 1,000 hours, CFLs cost around $3—although they use up to 75% less power and last much longer. LED lights cost a lot more, but they are even more efficient. Osram, which is part of Germany’s Siemens, recently launched the Parathom Classic, a LED lamp shaped like conventional 60 Watt light bulb. It uses 90% less power than an old-type bulb and has an average life of 25,000 hours. It has gone on sale in Europe for around €50 ($64). ''