Friday, 15 October 2010

The UK's biggest ever winter sports and music festival returns to Battersea, London for its third year from October 29-31st.

What is the Freeze Festival in Battersea? Is it a music festival? Is it a sports competition? Is it all the winter goodness with a blast of fun? Let us explain.

Freeze is a snowsports and music festival in London, nestled in the shadow of Battersea Power Station. Every year since it began in 2008 Freeze has welcomed the world’s very best skiers and snowboarders to compete on the specially erected 32m high, 100m long real snow ramp. They throw themselves off the huge kicker performing their best tricks for the LG snowboard FIS World Cup ranking points, their share of the prize purse, and your viewing pleasure.

The event takes place over three days in late October and boasts a stellar music line up. Roni Size, The Nextmen and Britain's new dance-rock band Hadouken! are amongst some of the first acts to have been announced. More about that in the top news link below...

The last two years have seen huge international acts like Cypress Hill, Orbital, Friendly Fires and Chase & Status cause havoc in the enormous festival marquee, and so we expect even more exciting acts this year. There is also a big retail village for you to explore, loads of specially decked out après ski bars with DJs of their own, a Relentless stage, food stalls, fairground rides and more. Freeze is a totally unique London Festival experience.

Mark Ronson, one of the UK's most talented artists, has been confirmed to headline along with his band The Business Intl. at Freeze Festival (formerly London Freeze), the UK's biggest ever winter sports and music festival, which returns to London for its third year from October 29-31st.

The London-born, New York-based producer and DJ, currently riding high in the charts with Bang Bang Bang and with a new album Record Collection due out in September, will deliver his unique blend of musical styles at the event which last year attracted around 20,000 to Battersea Power Station during the three days of winter sports and music.

The Brit and Grammy Award-winning artist has received global acclaim for his covers album Version, which featured the likes of Daniel Merryweather, Lily Allen and Amy Winehouse, and for his work with Winehouse on her second album, Back to Black. Ronson will be appearing on the main stage on Saturday night. Further acts will be announced shortly as part of a stellar Saturday night line-up.

Mark commented: “'I remember standing in Battersea Power Station once and thinking that this would be the coolest place to play a gig. And now we're actually getting to put one on as part of the Freeze festival. It's going to be ill."

New Young Pony Club, the hip five piece outfit whose electro grooves have attracted a wave of admirers and widespread critical acclaim will also be appearing below the power station towers. Fresh from the success of their recent album The Optimist, their fans can look forward to teasing basslines, melodic choruses and synthetic sounds as they rock the stage on Saturday night.

I Blame Coco will be appearing at Freeze Festival on Saturday, marking the latest stage in Coco's breakthrough year. With the release of her debut album The Constant due in September, Coco will deliver her melodic pop grooves inspired by the 80's sounds of Duran Duran and Psychedelic Furs. The daughter of Sting and Trudie Styler, Coco is now carving out a niche of her own and is one of the UK's most exciting young talents.

Mark Ronson and The Business Intl., New Young Pony Club and I Blame Coco join previously announced

acts including Roni Size, Bedouin Soundclash and Skindred on the bill for the weekend. Further acts will be announced in the coming weeks.

The event will also see the world's best skiers and snowboarders competing on the specially erected 100m long, 32m high real snow ramp, which for three days becomes an iconic site across London.

The riders throw themselves off the huge jump performing their best tricks for World ranking points and a share of the prize purse Over the last two years, Olympic medalists Danny Kass, Peetu Piiroinen, Scotty Lago have battled it out with the best of the Brits beneath the iconic Battersea Power Station towers.

Fans wishing to attend the event are advised to visit for further ticket information.

Tickets are priced at £36 for a day pass, £86 for a season pass (3 days), with a child's day ticket at £15 and a child's season ticket at £35.

Head straight from the office to the slope with the Friday 'After Work Ticket' offering access to the Freeze Festival for only £20 from 6.30pm. Festival goers can catch the Best of Britain ski and board finals as well as top acts across all three stages. Only available on Friday.

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